Become A Craftsman Creative

The Principles And Practices To Help You Create The Foundation For Your Creative Business

So many passionate, talented people set out every year to start a business, and give up after only a few months. I believe the reason why is because they jumped in without an understanding of the foundational principles of success.

Just as a house must start with a sturdy foundation, so does your creative business. You have ideas, you have passion, you have a desire to create that can change the world, but how do you start?

This course teaches the principles, the mindset, and the habits that will help you as you begin your journey to becoming a special type of creative professional - a Craftsman Creative. Whether you're just starting out or you are looking to level up your craft, these principles will help you as they are universal and fundamental.

This flagship course is 12 lessons that cover the foundation of your business. It also includes both finance courses to help you take control of your business and personal finances. Check out the full course curriculum below and take the first step on the path to the creative business you've been working towards.

Who This Course Is For

Whether you are just starting out as a creative or you've been running your own business and want to take it to the next level, the principles in this course will help take you to the next level.

Whether you need clarity or motivation or systems, this course will help you reach the goals you have for your creative business.

  • Get clear on the first and next steps to becoming a professional creative.

  • Find, test, and validate your project or business before you start investing time and money on an idea that won't work.

  • Define, manage, grow, and improve your business no matter what stage you're currently at.

Your Instructor

Daren Smith

Founder of Craftsman Creative Coaching

I get so much fulfillment from helping creatives get more clarity and drive in their creative lives. I built Craftsman Creative to serve you and to reach as many people as possible.

My background is in music and film. I played the saxophone growing up and ended up playing in and even forming different music groups and jazz combos.

I attended Brigham Young University on a saxophone scholarship but ended up studying sound recording technology with an emphasis in film. I did live sound while attending university, and did that for more than 10 years, running sound for local Provo venues and touring with groups like Neon Trees, The Moth & The Flame, and Imagine Dragons.

I got into sound for film while attending BYU and started my own sound company in 2006, which morphed into a production company with a business partner in 2009. I became a producer and writer and worked on numerous film productions, TV shows, documentaries and commercial projects.

In 2017 I left that company to work on my own freelance producing, wrote a book and started coaching, and in 2019 started working on Craftsman Creative.

I'm a student of Robbins Madanes Training to become a certified coach for creatives and individuals.

I look forward to joining you as a guide and companion on the path to your creative future.

The Flagship Course Bonuses

The Craftsman Creative Course Includes Both Craftsman Finance Courses

  • Craftsman Business Finances

    $99 Value

    Everything you need to start your business off on the right financial foot. 12 lessons from setting up your business, your bank accounts, budgeting and more.

  • Craftsman Personal Finances

    $49 Value

    It won't matter if your business works if you can't pay your bills. This course gives you the foundation and principles of a solid personal budget and spending plan that help you to save and get ahead.

The Course Works For Those That Do The Work

“Daren's coaching helped me with two things that you can't get enough of: clarity and courage. He helped me align my thoughts & turn those ideas into actions and he helped me hold on to the courage to believe in my goals.”

Trevor Christensen -

“Daren has a way of looking at the business side of being a creative that is hard to find. I’ve known him for years and always make sure I sit down with him whenever I’ve got a new project or a hurdle I’m up against.

Putting all of that info and guidance into a course for aspiring creatives (and professionals too, honestly) is going to be a huge head start for a lot of people starting out.

If you’re hoping to become a full-time artist or creative, this course is the best place to start. ”

Ryan Innes -

“The principles and mindset that Daren teaches in this course helped me crack a project that I’d been working on for over a year. I’d tried a number of times to get my design studio off the ground, but it wasn’t until I took a new approach that I was finally able to get it up and running. I can see how to apply everything I’ve learned going forward, too, and I’m excited to see what the future holds. ”

Jeff Wiggins -

“Unlike many professional coaches out there, Daren has solid experience as a creative himself. This brings a higher level of understanding, patience, and empathy creatives like myself need, while still challenging me to improve crucial skills like self-motivation, time-management, and accountability. I would encourage any creative professional to seriously consider the courses Daren might be able to do to help them accomplish their goals.”

Brandon Farmer -


If your question isn't listed you can reach me at the email below.

  • What happens when I purchase the course?

    You get immediate access to the course you signed up for. The course is incredibly intuitive to use and you'll have access to support if you have any issues or questions.

  • How long does the course take?

    The courses are self-directed, so you could - potentially - go through them all in one day, though that approach isn't recommended. Ideally, you tackle one lesson a day or even one lesson per week so that you have time to implement the principles taught in each lesson. Overall it is probably around five hours of content.

  • What if I don't end up doing the work or don't like the course?

    The course works for the people that put in the work. That said, we have a no questions asked, 30-day refund policy, so if in the first 30 days you decide you don't want to continue or that the course isn't for you, just request a refund. No problem at all.

  • I still have questions. How can I contact you?

    You can reach me directly at with any other questions.