Too Many Artists Are Unprepared

Some creatives risk losing their business, have had clients cancel projects, and have seen their income and their lives dramatically affected over the last few weeks and months.

Others are trying to start something new in this chaotic time and don't have the right foundation in place to succeed long term.

What To Do Now

This free course walks you through the things you can do today to get through this chaotic time and set yourself up for success both now and in the future.

"The purpose of a business is to create and keep a customer...
[through] marketing and innovation."

Peter Drucker

  • Define Your Business, Your Customer, and Your Value

    We start this course by defining the business you're in, your customer, and how you can provide as much value to them as possible.

  • Automate Your Marketing

    This course walks you through the process of creating an automated marketing system for your business that finds new leads and turns them into customers.

  • Innovate On New Ways To Serve Your People

    Learn how to create products and services that meet the deepest needs of your audience and create true fans for life.

Watch Intro Video


"How Am A Going To Get Through This?"

The Question We're All Asking Ourselves At This Moment

Right now there are freelancers, contractors, artists, and small business owners who have had their entire world changed in a matter of weeks or days. 

Lost jobs. 

Lost clients. 

Lost incomes. 

Lost opportunities. 

All leading to uncertainty, and anxiety, and stress because they don’t have enough savings, or enough time, or enough resources, and now they are dependent on others for survival

That’s an intense word. 

At the same time, there are others who have been affected in the same way who are choosing instead to lead. 

They were prepared. 

They don’t have stress and anxiety, they see opportunity and potential and are able to contribute and to grow. 

Both are working from home. 

Both have had clients call and cancel projects. 

Both have had the economy around them become chaotic and uncertain.

If you currently are experiencing panic and anxiety and stress and fear and uncertainty, you’re in the right place. 

I have been there too. 

I was there in 2008 and 2009. 

I was there again in 2017 after leaving a long-time business partner and venturing out on my own. 

I was unprepared. 

I blamed others and the world around me for my circumstances. 

I depended on others to have enough money to pay my mortgage and feed my family. 

I set a goal in 2017 to never let this happen again. 

To not only survive the next time the world around me changed but to lead. 

To find opportunities and be able to take full control of my life. 

For those of you who are wanting to take control, to get prepared, to learn how to thrive and to lead in times of uncertainty and chaos, I will help you get there.

Through this course, you will find certainty. 

It doesn’t matter if you are struggling with not enough money, or lack of knowledge, or lack of experience, or lack of control. 

You will be able to get through this, and you will be more prepared in the future by going through this process and taking action on a few simple yet foundational things.

There are people right now who are thriving. 

Others with the same circumstances as you that have chosen to lead. 

They’re finding opportunities to contribute, to grow, to create - art, and products, and businesses all in a matter of days or weeks. 

Things that would normally take months or years are being done in a fraction of the time because people are motivated and are getting resourceful.

Nothing changed. 

We had no control over the economy or the pandemic before, we don’t have it now. 

The only difference is how people prepared and the decisions they’re making and what they are choosing to put their energy into. 

The only thing standing in the way of leading and thriving and contributing is your mindset. 

That’s where we start in the first module. 

No one told you this was coming, or how to prepare for it, or possibly you didn’t listen because things were good. 

It was summer, a time of fun and play, and then fall, harvest time, where you got to reap the benefits of all your hard work. 

But now it’s winter. 

Things are different. 

We need a different approach and a different mindset to not only get through it but to come out stronger than we are right now.

The best way to overcome fear and uncertainty and even failure is to take action and get RESULTS. 

You might be worried that it’s too late. 

That you’ve tried this before and it didn’t work. 

That you don’t have enough time to do what’s necessary now. 

Or that you don’t know where to start or what to do.

This course walks you through every single step of what you need to do to get through this time and prepare for the future. 

To become a creator, to contribute, and to lead.

But it’s up to you. 

No one else can take responsibility at this moment. 

No one else can do the work for you. 

You have to decide and commit. 

The moment that you do is the moment where the world shifts. 

Enroll for free in the course. 

Do the work. 

Take it seriously. 

Apply yourself and your life and your situation will become the life that you want to be living, both now and going forward.

You don’t have to ever go through this pain again. 

You never have to be uncertain, afraid, or dependent on the world around you to have success and joy and fulfillment and abundance in your life. 

You can create it for yourself, for your business, and for your family starting now.


    1. A message from your instructor

    2. How to use this course

    3. Before we begin...

    4. Begin With The Outcome

    5. The Three Creative Personas (And Why You Need To Learn The Two You're Not Using)

    6. Course Resources

    1. Lesson 1 - Defining Your Business

    2. Lesson 2 - What A Marketing System Looks Like

    1. Lesson 3 - A Website That Works

    2. Lesson 4 - Build Your Website

    1. Lesson 5 - Landing Pages That Convert

    2. Lesson 6 - Automated Email Sequences

    3. Lesson 7 - Build Your First Email Automation

    4. Lesson 8 - Creating an Email "Value Buffer"

    5. Lesson 9 - When & How To Use Broadcasts In ConvertKit

    1. Lesson 8 - Content With A Purpose

About this course

  • $97.00
  • 16 lessons
  • 3 hours of video content


Get instant access to the course and start working on improving your business today

Your Instructor

Daren Smith

Founder of Craftsman Creative Coaching

I get so much fulfillment from helping creatives get more clarity and drive in their creative lives. I built Craftsman Creative to serve you and to reach as many people as possible.

My background is in music and film. I played the saxophone growing up and ended up playing in and even forming different music groups and jazz combos.

I attended Brigham Young University on a saxophone scholarship but ended up studying sound recording technology with an emphasis in film. I did live sound while attending university, and did that for more than 10 years, running sound for local Provo venues and touring with groups like Neon Trees, The Moth & The Flame, and Imagine Dragons.

I got into sound for film while attending BYU and started my own sound company in 2006, which morphed into a production company with a business partner in 2009. I became a producer and writer and worked on numerous film productions, TV shows, documentaries and commercial projects.

In 2017 I left that company to work on my own freelance producing, wrote a book and started coaching, and in 2019 started working on Craftsman Creative.

I'm a student of Robbins Madanes Training to become a certified coach for creatives and individuals.

I look forward to joining you as a guide and companion on the path to your creative future.