Success is 80% psychology and 20% skills.
Craftsman Creative provides courses to teach the skills and coaching to get the right creative mindset, so that you no longer have to struggle with how to build a successful business.

There's Never Been A Better Time

We are here to help you take control of your creative life, whether as a professional or "something on the side" and craft the life you've always wanted.

  • Courses for Creatives to help them get the skills to craft their work and share it with the world

  • Personalized and Group Coaching to get unstuck, get clarity on your purpose and vision, and get the mindset that leads to success and fulfillment in your creative life

  • A Proven System used by creatives and business owners to create their best work and live their creative life on their terms


  • Step 1: Shift Your Mindset

    Get the Craftsman Creative ebook delivered straight to your inbox, filled with principles used by professional creatives to get the mindset that creates success and fulfillment in their creative lives.

  • Step 2: Level Up Your Skills

    Get unstuck, learn the skills and frameworks of a Craftsman Creative, create the work you seek to create and build a resilient, profitable business.

  • Step 3: Get Coaching

    Master your mindset, take complete control of your creative life, and get clarity on how to get everything you want in your creative life through one-on-one coaching specific to your creative life and goals.

We'll Buy Your First Course! ($250 Value)

We're so confident that our courses can help creatives reach their creative goals and improve their lives that we are INVESTING IN YOU and your first course.

The Craftsman Creative


Creators come in many forms - writers, filmmakers, musicians and songwriters, producers, photographers, storytellers, creative business owners, and artists of all sorts - anyone who brings something new into existence. 

To use their heart and mind and talent and desire to produce something that only they could make.

Anyone who feels the pull to create, whether as a professional, amateur, or hobbyist -

- at their kitchen table

- in their office

- in their studio

- in their bedroom

- outside

- anywhere, anytime, in any way possible

Creating work they are proud of, that serves their audience or their clients, or even just themselves. 

The creator believes that their art, their craft, is a calling. 

Inside this group of creators is a smaller subset known as Craftsmen (and craftswomen). 

They care as much about the process as they do the outcome.

The work comes first, and the pull to create motivates them. Fame or fortune comes as a result of the work, the execution, the focus on their craft. 

We Create Craftsmen.

Craftsmen care about work that is an extension of themselves, not just another commodity for a crowded marketplace. 

Art, to them, requires craft, not outsourcing or drop shipping or fans or followers. 

They don’t need accolades or recognition in order to be a creative. The process of doing the work every day is the only qualifier.

Writers write

Photographers take photos.

Creators create.

Doing the work is the only metric they measure themselves by. They are professional, whether in action or in compensation. 

They are creators, not just creatives.

They know that success follows the work, rather than being the driving force. 

They seek to serve through their art, not be served by it. It’s a part of who they are, not a facade for the masses. 

Being seen as a creative person is an empty pursuit compared to the fulfillment and the pride of doing the work and creating art that is for someone or some purpose.

If you’re a creative, driven to do the work and create things that only you can create, you’re in the right place. 


Here, we help creatives become creators, and we help them craft the life that they truly want.

It’s easy to get stuck at different points in our lives. 

A new job takes precedence and demands much more of our time. 

We confronted the fear a few too many times, and the most recent attempt at something knocked us down and now we’re questioning if our dreams are possible anymore.

Staying in that place is not an option.

We help creatives get unstuck, wherever they are in their lives. 

We start by focusing on the mindset. 

Regaining control allows us to then focus on the work - on making something - because the best way to overcome fear and pain is through results. 

Getting back to the craft helps us recenter and refocus on our work.

From there, a Craftsman’s potential is unlimited, because they know they are capable of anything, as long as the take action and do the work. 

Then, the world begins to be pulled toward them. 

They already possess everything they need to succeed, so now they are giving and serving, not seeking and getting. 

We have to create in order to be truly living, and we help get creatives back to their craft so that they can live life to the fullest. 

To have joy, to have fulfillment, to be their true selves.

The purpose of art is to share a part of ourselves that can’t be expressed any other way. 

That’s the true driving force of a Craftsman creative. To contribute in a way that only a craftsman can.

It’s easy to be “seen” as a creative these days. 

Slap a few photos on Instagram, go live on FB in your new home studio, whip up a quick website to start selling something online that someone else made. 

There is certainly a place for that in the market, and there are even some that have found a way to do it nobly, with pride and with a focus on serving a need. 

But then there are those who use every tactic they can find online to game the system, race to millions of dollars and millions of views and millions of followers. 

No thanks.

That’s not us.

We don’t care about size and scale and growth without purpose. 

We seek small, tiny even. 

The company of one mantra resonates much deeper than building a funnel, hacking anything, or thinking in terms of 10X.

We’re proud of the work we create, not the numbers we’ve manufactured.

We choose to pursue our craft because it’s an extension of who we are, not because of fame or fortune. 

The world needs more creators and fewer influencers. 

So we choose to create, for ourselves, and for those we seek to serve.

If our craft does grow because of our effort, our work, our tribe, we hang on to the relationships and optimize for human interaction, not EBITDA or ROI or how we look to investors.

Seth Godin champions this mentality perfectly:

We seek the smallest viable audience.

We don’t market to everyone, but to the one.

We really only need a thousand true fans to have a business that supports our work and our lives.

We need to find a small handful of people who care, who resonate, the “people like us”.

We seek to become someone who cares enough to be meaningful to a few, rather than someone who interrupts anyone they can through an ad and an algorithm. 

Craftsman Creative was created to serve people like you, people who care - about others, about the work, about the impact. 

After 15 years as a professional creative, and seeing how many creatives were struggling with how to actually create, to do the work, to build a business, to craft a life of their dreams, the focus expanded to be able to serve.

We believe there is clarity to be found, answers to your deepest questions and doubts, and ways to craft your own creative life. 

OUR MISSION: to turn creatives into creators. We start with the creator, helping with their psychology and mindset, which allows them to start doing the work. 

The greatest antidote to fear and doubt and procrastination is results. We take action and create a single project that we 100% control, and we do it in a matter of weeks or months, not years.

If you have struggled with starting or completing or sharing your creative project, start here.

From there we provide both group and one-on-one coaching for those ready to take the next step. 

And when you feel compelled to turn your craft into a business, whether a side gig or full-time work, we have a course (coming) that will help with that as well. 

We create products that serve those that are in it to serve others, not just themselves. The creatives who seek to be craftsmen, to be creators.

If that’s you, we’re glad you’re here. Have a look around our blog, our courses, our coaching, or reach out and say hello. We read all of our emails.

Welcome to Craftsman Creative.

Daren Smith


Daren Smith

Founder of Craftsman Creative Coaching

I get so much fulfillment from helping creatives get more clarity and drive in their creative lives. I built Craftsman Creative to serve you and to reach as many people as possible.

My background is in music and film. I played the saxophone growing up and ended up playing in and even forming different music groups and jazz combos.

I attended Brigham Young University on a saxophone scholarship but ended up studying sound recording technology with an emphasis in film. I did live sound while attending university, and did that for more than 10 years, running sound for local Provo venues and touring with groups like Neon Trees, The Moth & The Flame, and Imagine Dragons.

I got into sound for film while attending BYU and started my own sound company in 2006, which morphed into a production company with a business partner in 2009. I became a producer and writer and worked on numerous film productions, TV shows, documentaries and commercial projects.

In 2017 I left that company to work on my own freelance producing, wrote a book and started coaching, and in 2019 started working on Craftsman Creative.

I'm a student of Robbins Madanes Training to become a certified coach for creatives and individuals.

I look forward to joining you as a guide and companion on the path to your creative future.

STEP 3: Get Coaching

When you're stuck or lost on your creative journey, it can be overwhelming to figure out just the next step. Coaching helps you narrow in on your strengths, the opportunities in front of you, and the next steps to take on your creative journey.

Take this free assessment to discover and identify the greatest need you and your business have at this moment, and let's chat about where you want to go with your business.