Blockbuster - How Independent Creators Can Build Massively Profitable Businesses

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Table Of Contents

Introduction

A note about the sponsor of this book, Lulu

How to use this book

PART 1 - MINDSET

• The Importance of Faith
• Get resourceful
• The power of resilience
• The Craftsman Flywheel
• Art is a language
• Impact - what we really want
• Stepping into your role as a leader

PART 2 - OUTCOMES

• Lifestyle design 101
• The 5 Freedoms Framework
• What type of business are you building?
• Creating and seeking resonance
• Outcomes for them - Your Offer

PART 3 - VISIBILITY

• Become Oversubscribed
• Define your Right Fit Clients
• The Costco Method
• The Craftsman Content Framework
• One Audience, One Channel, One Offer
• Engage your leads for longer

PART 4 - IMPLEMENT SYSTEMS

• Implement the Content Framework
• Your Sales System
• Your Product Ecosystem
• Offers for Clients
• Tracking your efforts with a dashboard

PART 5 - EXPAND YOUR IMPACT

• Development - Creating a profitable business from the start
• Financing Your Creative Projects and Businesses
• Production - Expansion through partnerships
• Post-production - Expanding your mission, vision, and purpose
• Distribution - Profit Equals Permission

Summary