Recent Posts:

Jan
03
Expand Your Impact

Expand Your Impact

This final section is really only for those who did the work in the last four sections. By now you
5 min read
Jan
01
Tracking Your Results

Tracking Your Results

In this section of the book on implementing systems, you’ve got everything you need to create the core systems
6 min read
Dec
27
Offers For Clients

Offers For Clients

Alright, that last chapter may take you a few days to reorganize your system and connect the dots, all the
7 min read
Dec
22
Your Product Ecosystem

Your Product Ecosystem

Products don’t make money, product ecosystems make money. ~Daniel Priestley The goal in this chapter is to expand your
10 min read
Dec
22
Your Sales System

Your Sales System

Now that you’ve implemented your content system, we need to connect it to your product ecosystem. The connector is
9 min read
Dec
18
Implement the Content Framework

Implement the Content Framework

We’ve already discussed what the Craftsman Content Framework is, so this chapter will be more of a step-by-step checklist
6 min read
Dec
18
Part 4 - Implement Systems

Part 4 - Implement Systems

With the understanding of how important Visibility is to your business, we can now shift our focus to implementing the
4 min read
Dec
13
Engage Your Leads For Longer

Engage Your Leads For Longer

Before we head to the next section we need to ensure that you get the power of engaging your leads
6 min read
Dec
11
One Audience, One Channel, One Offer

One Audience, One Channel, One Offer

Alright, if you need to take a break after that last chapter, take some deep breaths. This chapter will help
4 min read
Dec
07
The Craftsman Content Framework

The Craftsman Content Framework

We’ve made it! I hope you’ve done the work in the previous chapters to understand your offer as
12 min read